ExtraordinARI Gems
Founded by GIA-certified gemologist Ari Thomas, ExtraordinAri Gems is a bespoke fine jewelry house handcrafting one-of-a-kind heirloom pieces from their studios in Buckhead, Atlanta and Manhattan.
WHAT WE MANAGE
Content Production
Creative Direction
Shot List
Half Day Shoot
Over 300 assets delivered
The Brief
ExtraordinAri Gems was launching their equestrian-inspired fine jewelry collection, pieces designed for the woman who lives as beautifully as she dresses. Their clients live in the world of Kentucky Derby boxes, Formula 1 paddocks, and front rows at the world's most prestigious events. The ask was simple in theory and everything in execution: create content that didn't just showcase the jewelry, but captured the lifestyle it was made for.
The Creative Direction
In the equestrian world, everyone knows the value of a Top Ten Junior Hunter National Championship plate.
We built a creative direction rooted in one idea: jewelry this refined deserves a backdrop that matches it. That meant real horses, open land, and a visual language pulled straight from the world of high-end editorial.
We handled everything from props, location scouting, hair & makeup looks, logistics with multiple horses, and wardrobe selection to ensure every element on set spoke the same visual language as the collection. A detailed shot list that balanced hero product moments with lifestyle-driven imagery designed to stop the scroll and hold attention.
The shots.
The Results
One half-day shoot.
Over 300 assets delivered.
A complete content library with final photography, b-roll footage, and ready-to-post assets across every channel for the campaign launch.
Testimonial
“Thank you soooooo much! I couldn't have imagined a better first shoot for my collection! You did great on the creative direction. LOVE LOVE LOVE!”
– Ari, ExtraordinARI Gems