Culinary Dropout

Culinary Dropout is a beloved American gastropub known for its elevated comfort food, craft cocktails, live music, and unapologetically good-time energy, with locations across Atlanta, Charlotte, Tennessee, and California.

Content Production

Creative Direction
Shot List
Over 150 assets delivered

The Brief

Culinary Dropout is the kind of place that doesn't take itself too seriously, but takes its craft very seriously. We needed to showcase the cocktail culture, personality of the brand, and the unapologetic good-time energy that makes Culinary Dropout impossible not to love. The ask was simple: make someone thirsty before they ever walk through the door.

The Creative Direction

We built a creative direction rooted in one idea: a place this full of personality deserves content that matches it. That meant moody, atmospheric visuals, a bartender front and center, and a shot list built around the ritual of a well-made cocktail (the pour, the garnish, the glass hitting the bar) the moments that make you feel the experience before you've tasted it.

We handled everything from the drink lineup and shot sequencing to ensure every frame captured the same energy you feel walking into Culinary Dropout on a Friday night.